As has been widely reported, a consultant hired by Circuit of the Americas reports that the facility is responsible for $897 million worth of economic impact on the Austin area. According to Greyhill Advisors, that figure includes events held at the track, including music performances and other sporting activities. However, Greyhill put the F1 event — its headliner — at $507 million. All told, the combined direct “visitor spending” for track events was worth $423 million.