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Austin Water Utility is planning a pilot study of a new mobile application designed to help customers better understand and manage their water use. To recruit study participants, vendor Dropcountr will be emailing AWU customers whose addresses are on their billing accounts this week. Testers will be drawn at random from those who respond and will receive instructions on downloading the app. AWU officials say this randomization process is intended to help provide a statistically valid analysis of behavior changes prompted by the use of the application. The app is one of the strategies recommended by the recent Water Resources Planning Task Force. For more information about the program, call 512-974-2199 or email WaterCon@austintexas.gov.

Mark Richardson is a multimedia journalist, editor and writer who has worked in digital, print and broadcast media for three decades. He is a nationally recognized editor and reporter who has covered government,...