Christian firm acquires Wyatt Brand

Elizabeth Christian Public Relations announced Thursday that it had acquired Wyatt Brand Inc. and that the combined firm represents one of the largest independent public relations agencies in Central Texas. Wyatt Brand co-founder David Wyatt has joined ECPR as a director, and co-founder Rachel Wyatt is the firm’s new creative director. In addition, Kristin Marcum has gained the title of president of the enlarged firm. Elizabeth Christian stressed that she will remain active at ECPR as CEO. She said giving Marcum the title of president is a way of recognizing Marcum’s day-to-day leadership role. However, Christian said that she would not be retiring. “I love what I do,” she said. ECPR represents a number of regional and national brands, including St. David’s, Google Fiber, SouthWest Water Company, Austin Board of Realtors, and Precourt Sports Ventures – the owner of Major League Soccer’s Columbus Crew SC. Wyatt Brand’s clients have included the Austin Public Library Friends Foundation, HEB, the city of Marfa, UNESCO, the Long Center and the University of Texas at Austin.