The city of Rollingwood unveiled its new brand Tuesday, with a new logo and “full identity system” that will be used to promote and boost the city of about 1,500. The logo, which is the first for the nearby community, is a result of work by the city, the Rollingwood Community Development Corporation and local public relations and marketing firm Buie & Co. “This is such a special place, and our primary goal with the branding initiative was to encourage all of our residents and businesses to rally around being a part of the Rollingwood community,” said Rollingwood Mayor Michael Dyson. “Ensuring the community was engaged throughout this process has been a priority for the city since we first considered the effort. We are looking forward to our residents embracing this identity as we strive for the future we want to create while honoring what we love about Rollingwood today.”