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As part of Austin’s branding initiative, the city is asking residents and visitors alike to share their stories about Austin – stories that portray what Austin is all about. Input from the community will help the city in its efforts to create a “consistent and clear” brand. The branding team encourages people to think about the things, experiences, relationships or sights that make them feel connected to Austin. You could be a longtime resident or a new transplant; perhaps you own a business, are raising a family or attending school here. You might have had a memorable experience with a city program or service, or a beautiful afternoon walking in a park or along a trail. Learn more about the initiative and share your stories on SpeakUp Austin.